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Privacy Policy

1. Privacy policy & processing of personal data


This privacy and marketing policy ("Privacy Policy") describes how Michael Soderling AB, corporate identity number 559147-0371, Nybohovsbacken 33B, 117 63, Stockholm, Sweden, e-mail, collects, uses, discloses and stores your personal information and shows how Michael Soderling AB ensures that your personal data is processed in accordance with current personal data legislation.


By using the website, you agree that Michael Soderling AB processes your personal data in the manner and for the purposes described on this page.


We strive for the information on the website to be available and useful to as many people as possible. When you visit the website, you do so as an anonymous user. However, your browser automatically sends information about the type of computer and operating system you are using.


2 Processing of personal data


2.1 We collect your personal information using various methods such as:


o direct contact: You can, for example, give us your personal information by filling in forms on the website or communicating via letter, phone, email or when you:

o purchase products and services

o create an account on our website

o start subscribing to any service (for example an email list)

o request that we send information or marketing content to you

o participate in a survey, campaign, or contest

o provide feedback

o Automated collection:

When you visit our website, we may automatically collect technical information about the device you use, your search history on our website and user patterns. We collect this information by using cookies, server logs and similar technology. We may also collect information if you visit other sites that use our cookies.


o Third party services or public sources:

We may obtain information about you through various third-party services and public sources such as:

o technical data from services such as Infusionsoft/Keap, based outside the EU

o analytic tools such as Google based outside the EU

o advertising tools such as Google and Facebook based outside the EU

o contact, payment, and transaction information from providers of technical, payment and delivery services such as Infusionsoft/Keap and Stripe based outside the EU

o contact and identity details from suppliers such as LinkedIn, and based within the EU

o public contact and identity details from authorities such as the Swedish Companies Registration Office based within the EU

o We use suppliers for certain services and those suppliers must also follow the rules that apply to personal data processing.

They are so-called personal data processors. We currently have the following personal data processors:

Google Inc.: (Google G Suite, Google Analytics). Data can be stored outside the EU. Google is affiliated with the EU-U.S. and Swiss-U.S. Privacy Shield Framework and European data protection authorities have confirmed that their contracts and data transfer comply with GDPR.

In social media: Facebook, Instagram, Twitter, Youtube. Website: WIX. Data they handle may be stored in the United States. See policy for each social media you choose to use.

For personal assessments:

2.2 For what purpose do we process your personal data

o We may process your personal data to contact you for marketing purposes up to 12 months after our latest interaction
o We process your personal data for certain statistical purposes in connection to the collection of your personal data


3 Cookies


The website uses so-called cookies, to facilitate the activities of individual users. These cookies are used to customise the experience for you as a user and collect information about how the website is used. If you do not accept the use of cookies, you can turn off cookies in your browser's security settings. However, this may mean that some functionality on the website is limited.



This website uses cookies for:


Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies (text files placed on your computer/device) to analyse how you use the website. The information generated through your use of the website (including the IP address of your device) may be passed on to and stored by Google on servers in the USA. Google uses this information for the purpose of evaluating your use of the website, compiling reports of activities on the website of Michael Soderling AB and providing other services in connection with activities on the website. Google may also transfer this information to third parties if required by law, or in cases where a third party processes the information on Google's behalf.


4 Facebook pixels


We use so-called pixels, which come from other networks such as Google and Facebook. These pixels are used to obtain information about you and your browsing habits on the website. This information is linked to your Facebook account, but we do not have access to exactly what an individual has done on the website, however, we do have access to how different segments have used the services. We do this to make it easier to offer our services to those who have visited us, and to find new target groups with similar movement patterns on the internet.


5 Third Party Websites


Michael Soderling AB is not responsible for the privacy policy and practices of other websites, nor when you are referred to them via a link or otherwise referred to other websites that are linked to Michael Soderling AB.


6 Changes


Michael Soderling AB reserves the right to make changes to this policy. It is therefore advisable to regularly visit this page to be up to date.

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